Cruisers partner with oldies radio station
Taylor Pardue Staff Reporter
The Yadkin Valley Cruisers were live and on-air Saturday despite the weather.
Cruisers welcomed new faces and voices as WTOB 1380-AM broadcast live out of the Cruisers’ trailer. Jerry Holt, the station manager, and his crew of DJs came out to celebrate classic cars with classic oldies.
“This young gentleman right here became a friend of mine several months ago. This guy is Steve and he owns S&J Motors right up here,” Holt said, pointing to Steve Clodfelter.
The two joked and reminisced about cruising Stratford Road and the old Triangle Restaurant.
Clodfelter met Holt earlier in the year and began asking him to join up with the Cruisers for a joint show.
“He asked me to come up here and broadcast live when they did a cruise-in up here,” Holt said. “We did a thing in Mayberry down in Winston-Salem, N.C. and drew 233 cars, and there were 1,000 people, plus three race car drivers and their cars - which were coming today but don’t want to go in the rain.”
The whole operation worked out of the back of the Cruisers’ trailer, which can be seen at every cruise-in with its Cruiser-decorated outer walls.
The DJ and his equipment were staged under a canopy cover butted up to the trailer’s open door.
A crowd of die-hards showed up for the monthly cruise-in but weather kept the majority home.
The station is a mix of the oldies the original WTOB played and beach music. Holt previously worked as a host for a beach music station in North Myrtle Beach.
“We’re proudly catering to Baby Boomers,” Holt said. “People who like old music. We haven’t had this kind of music on any radio station in many, many years.”
WTOB was a Top 40 station in the ’50s, ’60s and ’70s, and its that oldie feel Holt and his DJs want to bring back to the area.
Holt said the station had received great reviews in its first four months.
The station airs from its studio near the I-40/ Highway 421 intersection in Winston-Salem. The music went live April 1 with original sound effects from the earlier shows.
The cruise-in ended early due to rain.
Holt said it was a shame the weather kept the event from being bigger but added that WTOB would be back to try again October 20.
To contact Taylor Pardue call 336-835-1513 ext. 15, or email him at firstname.lastname@example.org.
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