Last updated: June 24. 2014 1:40PM - 2653 Views
By Kitsey E. Burns kburns@civitasmedia.com



Local newscasters from WXII12 will be broadcasting live from Yadkinville on Wednesday.
Local newscasters from WXII12 will be broadcasting live from Yadkinville on Wednesday.
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YADKINVILLE — Yadkin County will get its moment to shine next Wednesday as part of local news station WXII12’s “celebrate” series. Personalities from the station will be broadcasting live from the courtyard at the Yadkin Cultural Arts Center in downtown Yadkinville. Several other area towns and communities already have been featured on the station in the past few months.


“The purpose is to get in deep with that community and have a chance to showcase what makes that community unique and special,” explained WXII Creative Services Director Michael Leach. “And we realize in the news business, a lot of negative news ends up bubbling to the top and we know there’s a lot of positive things going on in the Triad.”


The team from the station already has spent a great deal of time in the county interviewing town leaders, business owners and community members and filming segments that will be featured during the day’s broadcast.


Chairman of the Yadkin County Board of Commissioners Kevin Austin said he was thrilled that the area would be featured on TV.


“This is a great chance to showcase everything that’s wonderful about Yadkin County,” Austin said.


Leach, a native of New York, said he has had a great time getting to know folks in the Piedmont Triad and learning more about the many small towns and communities that make up the region.


“For me, this is awesome because I’m getting the history lesson from each town that normally you would have to grow up there to even know about,” Leach said. “And so much of the story of the Piedmont is told through the stories and history of these small towns and that’s what makes this area a fabulous place to live.”


Local historian Andrew Mackie said the broadcast would be “a unique opportunity for people to see what Yadkin has to offer, and especially the great history of our county.”


He also said it would be a perfect time to highlight the wonderful agriculture in the county that is the true success of the region.


“One of the great stories is the advent of the viticulture industry in the area,” Mackie said. “Agriculture is what is actually at work in our world. The same soil that grew great tobacco now grows great grapes. We are the center of wine country and we need to take advance of what is really happening here. All the wineries and vineyards have great stories and many old farms have been given a new purpose. We’re a special place. This is the best time to be alive in Yadkin County, things are happening with the wine region and tourism and the trails. Big things are happening and we need support from the media and we are glad The Yadkin Ripple is here to keep us informed of all that is happening in our area.”


The crew of WXII will begin setting up on Tuesday and will arrive around 3:30 a.m. on Wednesday to prepare for the morning broadcast. Despite the hectic schedule, Leach said he was very excited about the event and the location at the Yadkin Cultural Arts Center.


“It’s a beautiful location and a great background for a great community,” he said.


Arts Council President John Willingham said he is excited to have WXII on location in Yadkinville for this broadcast.


“Having WXII broadcast live all day July 2 from the Yadkin Cultural Arts is a special opportunity to showcase our county,” he said.


The broadcast will begin at 4:30 a.m. with clips from the previously filmed segments in the county. The cuts-in during the Today Show broadcast will be live from Yadkinville and the noon WXII broadcast. The evening broadcast from 5 to 6:30 p.m. also will be live from Yadkinville.


Leach said that community members are welcome to stop by and visit with the WXII personalities who will be on site most of the day.


Yadkin County is “a real gem,” Leach said, and he is thrilled to be able to showcase the area so that other Piedmont Triad residents can learn about the unique history, great area wineries, art events and more that take place here.


Kitsey E. Burns may be reached at 336-670-2341 or on Twitter @RippleReporterK.

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