Attorney General Roy Cooper and the NC Department of Justice partnered with the National Association of Drug Diversion Investigators, the North Carolina Parent Resource Center, and the Governor’s Institute on Substance Abuse sponsored a 30-second Public Service Announcement contest. Students who participated in this contest were eligible to win prizes such as iPads, Beats headphones, a GoPro camera, or gift cards.
Each year NC Department of Justice and the Attorney General want to help warn others about the dangers of prescription drug abuse through our student video contest. Sometimes it takes students telling students for the message to sink in and help others to stop drug abuse.
This year the Starmount High School’s Sports and Entertainment Marketing II class put together a Stop RX Abuse video. The following SEM II students were involved in some capacity in producing this PSA: Carson Hemric, Eduardo Benitez, Jonathan Pineda, Vincente Adame, Chloe Ford, Trey Lomax (starring role), Julianna Marzelli, and Dante Saffo. Dante Saffo was the mastermind behind the Drugs Devour Dreams Rap. He wrote the lyrics and created the music/beats to go with the Stop RX Abuse commercial.
Senior Evan Stinson, who is a Marketing Advanced Study student, took the video and edited it to create the final 30-second PSA. His entry was submitted in early April. He was notified on April 29 that his video was selected runner-up in the high school category out of 100 entries. Evan was recognized at an awards luncheon at the McKimmom Center, in Raleigh, on May 3 and presented with a GO-Pro camera by the Attorney General Roy Cooper.
Starmount High School Marketing teacher Melanie Matthews stated, “My students have many gifts. The creation of a 30-second PSA is just one of the innovative ways that these gifts can get some exposure. I was extremely impressed with Dante Saffo and his ability to listen as the class brainstormed about the commercial and within minutes had the lyrics of the rap written. Trey Lomax played the starring role in the commercial along with the rest of the class participating in the video. It was definitely a group project. All students had a hand in the creation of the PSA. Evan Stinson then took the video clips and the rap put them together into the 30 second time allowance and finalized the entry for the contest. It worked out great. Second place out of 100 entries is pretty good. This was our first time competing. My class looks forward to competing again next year.”
The winning videos can be viewed on the NC Department of Justice website: http://www.ncdoj.gov/stoprxabuse.aspx.