YADKINVILLE — New Hope Pregnancy Care, in its efforts to be the first choice for women facing an unintended pregnancy, conducted four focus groups of women in the 18-24 age range. The results of the focus groups indicated that a change was needed in order to better reach and serve the center’s intended demographic.
It was announced this week that the group will be updating not only its facility decor, but also its name and website. The client brand for the group will now be called Compassion Care Center. The client website is now www.c3yadkin.com and client Facebook is Compassion Care Center. The donor brand name will remain New Hope Pregnancy Care, website www.newhopepregnancy.com and Facebook New Hope Pregnancy Care.
On Aug. 10 from 2 to 4 p.m., the new Save the Storks Bus (mobile pregnancy unit) will arrive and a ribbon cutting ceremony to dedicate the bus and launch the new name for client services will be held. The center will be open for tours to show off the new client focused decor. For more information or to RSVP for the ribbon cutting, call 336-679-7101 or email firstname.lastname@example.org.