The holiday season is one of the most popular times of year for engagements, that coupled with the upcoming prom season makes for busy days at Southern Bride on East Main Street in Yadkinville.
Manager Vicki Hendrix said they had 17 bridal appointments scheduled for last Saturday alone.
“The biggest engagement times are from Thanksgiving through the end of February,” Hendrix said. “That’s the big pop-the-question time.”
Hendrix said that for newly engaged women, she recommended beginning the dress selection process as soon as possible.
“In a customer’s eyes, June’s a long way off, but in bridal time it’s not for us getting their perfect dress,” she said.
At Southern Bride it takes around six months for a wedding gown order, Hendrix explained.
Brides also will need to consider whether they want to have bridal portraits made prior to the wedding date, Hendrix said.
On average, Hendrix said, brides try on at least six different dresses before they choose the one they want. She said she has had clients try on many more than six in order to find just the right style. Hendrix said she does recommend once a bride has found a dress she likes, she not try on anymore.
“When you love it, don’t look anymore, move on to another facet of the planning process,” Hendrix suggested.
She also recommended brides bring no more than four people with them when trying on dresses. The more people involved, the more varying opinions which could be stressful and confusing for the bride. Hendrix said those closest to the bride, such as mother, sister or closest friend, is who she recommends brides bring along for their dress appointments.
Traditional things like lace and long gowns are still popular in wedding fashion. A few new trends are dresses with belts, either fabric belts or bejeweled belts to bring some sparkle to the dress. White is also no longer the most popular color when it comes to wedding gowns. Most design houses, Hendrix said, are moving towards more ivory shades and not the bright white of days past. Other colors such oyster, moscato and blossom are becoming increasingly popular in bridal fashion, Hendrix said.
Simple lines are popular, Hendrix said, and ball-gown-style gowns also are making a big come back.
“Ball gowns are coming back with a flurry,” she said. “This is a modern twist on an old classic.”
Simple jewelry or a special family piece are popular in the accessory department. Veils are still common. An oval veil in fingertip length is a popular choice, Hendrix said. Headbands, particularly some with sparkle, are also a popular choice for brides, she added.
With colder winter temperatures, it seems like spring may be far away, but Hendrix said teens already are buying prom dresses. Just as with wedding gowns, Hendrix said she does recommend buying early for prom as well.
Southern Bride now has a separate space just for prom styles. Hendrix said they will have 800 different prom dresses in the shop.
“Girls are very savvy and we’ve tapped into that,” Hendrix said in regard to prom styles. Designer Sherri Hill is a popular prom gown designer and Hendrix said girls often already have looked online and know the exact style they want when they arrive at the shop.
Tessica Martin, who works in the prom showroom at Southern Bride, said teens really enjoy having their own space separate from the bridal area.
“I know the prom girls they like having a different space here,” Martin said. “I think they like the more one-on-one experience and a more teenage-friendly space.”
As far as styles for prom 2016, Martin said dresses with simple lines and not a lot of detail were popular so far.
“Definitely emerald green, red and black,” Martin said of popular color trends for prom this year.
Kitsey Burns Harrison may be reached at 336-679-2341 or on Twitter @RippleReporterK.